Legalization Of Marijuana On A Federal Level - 1719 Words

Legalization of marijuana on a federal level may benefit society more than cause it harm. When people hear the word marijuana, cannabis, hemp, etc. they tend to compare it to dangerous hardcore drugs. In all reality, unlike these other hardcore drugs, marijuana has many advantages that could possibly outweigh its negatives. For example, federally legalizing marijuana could stimulate growth within an economy by allowing the government the opportunity to reduce expenses on prohibition, create jobs and collect sales tax revenue, create a healthier more organic agriculture through hemp industrialization, and offer a more natural remedy to alleviate medical symptoms. Marijuana prohibition was supposed to make it more troublesome for†¦show more content†¦are less than that of marijuana. From 1991-2000, arrests for marijuana violations have doubled while arrest for more illicit drugs, such as heroine, have fell to about thirty-three percent. (National Organization for the Reform of Marijuana, 2003) Violations of marijuana is said to be the fifth most commonly violated law in the United States. In 2006, FBI databases showed that more than 80% of the 700,000 plus arrested were charged with possession of marijuana; costing taxpayers close to forty billion dollars in criminal justice costs, as well as tax revenue loss. (National Organization for the Reform of Marijuana, 2007) Repercussions of a marijuana arrest alone are significant by itself. Some penalties may include, but are not limited to probation and mandatory drug testing, loss of driving privileges, loss of federal college aid, asset forfeiture, revocation of professional licenses, lo ss of certain welfare benefits such as food stamps and removal from public housing, loss of child custody, etc. (Armentano, 2005) Regardless of whether marijuana offenders serve time in prison or not, there is a large portion of generally honest- integral individuals whose lives are unnecessarily decimated over a non-violent charge. Harvard economist Jeffery Miron (2005) claims that even though legalization of marijuana will mean a loss of revenue from court fines and asset forfeitures, â€Å"legalization will reduce the need for prosecutorial,

The Effects Of Violence On Youth Violence Essay - 959 Words

Introduction: Violence is everywhere and due to this notion people find ways to accept it. Violence is part of the national mythology. Meaning violence is a social construction. Violent acts cannot be wholly understood unless we examine them as but one â€Å"one link in the chain of a long process of events† (Schmidt Schrà ¶der 2001, 7). Violence and the responses to it are socially constructed, they are phenomena viewed and interpreted in many different ways. For example, individuals become a product of their environment. The lack of parental support, inflected by peers and their community causes youth to act out violently. Every violent experience are molded and locked into the memory of mind. Therefore the social construction of violence and the idea of memory, of recollections of violence in someone life, is crucial to creating youth violence. Violence is corrupting the minds of today’s youth and destroying the future. Violence among young people is the most common act of deviance seen today. Youth violence is framed as an epidemic causing a moral panic. Youth violence is examined and labeled in order to construct responses. It shows how the structure of the deviant act is constructed based on the normless and normal behavior in society. Youth violence is socially constructed by the interpretation of social interactions each adolescents faces. The youth generation is setting an example for the rest of America to show how crisis situation arise and folds to tragic deaths.Show MoreRelatedEffects Of Youth Violence781 Words   |  4 Pagesaffect the population, youth violence is one of many issues. Youth violence is a behavior in which serious consequences and is now one of the primary public health issues of our period. Youth violence has affected not just the offenders but also their families and the community. Abs ence of positive role models, violence in families, victims due to violence, poverty and living in a community where crime is committed all contribute to youth violence. Youth Violence Youth violence refers to harmful behaviorsRead MoreViolence And Its Effect On Youth Essay2153 Words   |  9 Pages Violence and Its Effect on the Youth Clarissa Weis Caledonia- Mumford High School ABSTRACT Children’s minds are extremely malleable when they are growing up, making them more susceptible to believe domestic violence is normal or acceptable. It can have a dangerous effect on the child’s personality making them more aggressive or depressed, and leading to major issues in their future such as substance abuse, suicide, being an abuser, or they look for abusers for company. It isRead MoreThe Effects Of Violence On Youth And More898 Words   |  4 PagesThe Effect of Violence In Media on Youth and More For many years there have been links to how violence in media has been glorified as something harmless and normal especially dealing with music, video games, and social media. Often the disbelief of how violence in media cannot affect the brain is under looked but studies have shown otherwise. Indiana University School of medicine has linked visible alterations MRI brain scans for those who have played violent video games for about a week. In thisRead MoreThe Effects Of Media On Youth Violence911 Words   |  4 Pages6 million individuals lose their life to violence each year (32). The mass media delivers messages to communicate with individuals and structure the world. The television, a newspaper, the radio, and the computer are just a few ways the media channels daily activity among everyone. The public opinion on youth violence is interrupted and misunderstood. Youth violence is seen as a problem only when it is aired on the news daily. But when it is innocent youth been killed within one community no oneRead MoreYouth Violence And Its Effect On Children1637 Words   |  7 PagesSince the year 2000, youth violence has been one of the biggest concerns in almost every community. In my research I decided to evaluate the study of youth violence. Youth violence is said to start since the early days of childhood and lead onto the teenage years of a child. When talking about youth violence, the child may not only be an offender but they can be a victim of violence as well. Bullying, punching, slapping, kicking, teasing, and verbal abuse are all behaviors and forms of mistreatmentRead MoreEffects of Media Violence on Children and the Youth2748 Words   |  11 Pagesï » ¿MEDIA AND THE YOUTH What has the humanity come too lately? It repeatedly seems as everywhere one looks, hostility rears its hideous head. We witness it on the streets, school, college, shopping malls and even at home. The very last of these is a key basis of violence. In numerous peoples living rooms there resides a channel for violence that frequently goes unobserved. It is the media, and the individuals who view it are frequently drawn into its realistic planet of violent graphics with sometimesRead MoreHow Cartoon Violence Effect The Youth As An Audience?853 Words   |  4 PagesEric Marinello COMM 2500 12-4-15 Three-Part Research Project Part I: Research Question: How does cartoon violence effect the youth as an audience? Work Cited Coyne, Sarah M., and Emily Whitehead. Indirect Aggression In Animated Disney Films. Journal Of Communication 58.2 (2008): 382-395. Film Television Literature Index. Web. 27 Oct. 2015. Kirsh, Steven J., and Paul V. Olczak. Violent Comic Books And Perceptions Of Ambiguous Provocation Situations. Media Psychology 2.1 (2000): 47-62. FilmRead MoreThe Effects Of School Violence On Today s Youth2247 Words   |  9 PagesAbstract This research investigates definitions of school violence in general and as a subset of youth violence in particular and investigates and the core environmental factors and the individual student risk factors found to contribute to school violence. The research also includes investigation into the effects of school violence on today’s youth in general and the negative outcomes of school violence including poor physical health, poor mental health, poor academic achievement, and a decreasedRead MoreEssay about The Effect of Video Game Violence on Youths1849 Words   |  8 PagesDoes exposure to violence in video games, on TV, and in social media have an effect on those exposed to it? Are those who are underage more susceptible to any detrimental side effects from viewing these things? This has long been a topic of discussion among lawmakers, psychologists, and the scientific field as a whole. It concerns parents and community members, especially in the wake of a seeming ri se in violence at school from bullying, fighting, or in the extreme cases of school shootings. Read MoreVideo Game Violence Has a Negative Effect on Todays Youth Essay482 Words   |  2 PagesVideo Game Violence Has a Negative Effect on Todays Youth One of the main causes that make individuals more violent in real life is playing video games. Most violent video games show violence as a positive thing not a negative one. When aggression occurs in a video game, the player is not punished but awarded. This shows them that violence is okay and that if they try that situation in real life, they will also be rewarded. â€Å"In a study of video games, in 98 percent of them aggression went unpunished†

Job satisfaction in an mnc Free Essays

Introduction Job satisfaction is an of import subject to cover with in the relation of human resource direction. The of import function of human resource revolves around the chief facet of supplying the occupation satisfaction to the employees. Assorted economic experts have mentioned the occupation satisfaction in different ways because of its different behavior. We will write a custom essay sample on Job satisfaction in an mnc or any similar topic only for you Order Now In my research, this is the cardinal subject to be discussed and I will seek to heighten the points to be considered while doing the policies for a occupation for any peculiar employee. Job satisfaction is one of the most widely discussed and enthusiastically studied concepts. However, occupation satisfaction is among the most hard concepts to specify. The assorted definitions of occupation satisfaction make it clear that different research workers have different sentiments about occupation satisfaction. Harmonizing to Wood ( 1973 ) , occupation satisfaction is the status of contentment with one ‘s work and its environment, denoting a positive attitude. Locke ( 1976 ) stated that occupation satisfaction could be viewed as a â€Å"pleasurable or positive emotional province ensuing from the assessment of one ‘s occupation or occupation experiences.† Other pointed out that occupation satisfaction was merely a map of the grade to which a occupation provided the worker with positively values results. Wanous ( 1980 ) said that occupation satisfaction was a lucifer between a individual ‘s demand and the support received from work performed in an organisation. Job satisfaction signifiers an built-in constituent of the complex system of overall satisfaction. Fixing the preset characteristics of occupation satisfaction is a cardinal aim of any HR policy. The HR executives are responsible for accomplishing those policies and therefore, taking the growing in the company along with the occupation satisfaction. The Purpose of the Study The intent to take this subject is to analyse the importance of occupation satisfaction in Multi National Companies ( MNCs ) . The ground to travel for MNCs is the addition in the displacement over of the employees for future growing. The shifting, therefore, includes the satisfaction in the given occupation function. Through my research, I will seek to analyse the causes and consequence relationship between the employee and the factors behind occupation satisfaction in a given MNC. Aim of the Study The chief purpose of the survey is to look into the remains taking to negative and positive occupation satisfaction in a MNC. The Aims of the Study The cardinal aims of the chosen subject are: Estimating the causes of employee attitudes. Declaring the consequences of positive or negative occupation satisfaction Measuring the employee attitude To measure facet-specific degrees of occupation satisfaction To mensurate general occupation satisfaction, Literature Review There are several grounds for analyzing occupation satisfaction. Organizations step occupation satisfaction primary because of its presumed direct relationship to the short-run ends of cost decrease through increased single productiveness and decreased absenteeism, mistakes, and dissatisfaction have been found to be related to occupation turnover, absenteeism and tardiness. Employee turnover rates have been the most restraints step associated with occupation satisfaction ( Atchison A ; Lofferts, 1972 ; Brayfield A ; Crockett, 1955l Dawis A ; Lofquist, 1981 ) . Mowday ( 1984 ) recapitulate the likely pessimistic significance of employee turnover in footings of the impact on organisations. There are assorted impacts of pessimism in occupation satisfaction on the turnover of the company such as: Addition in the enlisting cost. Enrolling new employees and so developing them every bit good. It can take to reduced societal dealingss ships among employees. No or merely few public dealingss. Decrease in company ‘s chances which can halter the growing. Harmonizing to Lawler ( 2005 ) , â€Å"the research grounds clearly shows that employees ‘ determinations about whether they will acquire to work on any given twenty-four hours and whether they will discontinue are effected by their feelings of occupation satisfaction. The fact that present satisfaction influences future absenteeism and turnover clearly indicates the causal way is from satisfaction to behavior† . There is a correlativity between occupation satisfaction and variables such as accomplishment, acknowledgment, the work itself, duty, advancement, policy and disposal, working conditions, supervising, occupation activities and gender. Research Methodology Saunders et Al ( 2005 ) â€Å"Research design is the agreement of conditions for aggregation and analysis of informations in a mode that aims to unite relevancy to the research intent with economic system in procedure† . The research to be followed is a bit-by-bit procedure. This makes the full research procedure systematic. Merely primary research shall be used to pull illations. The beginnings used shall be of international reputation and will be trusty. The chief beginning will be instance survey and besides some books, diaries, articles and publications including Internet beginnings. Mentions: Adams, J. S. ( 1963 ) . Toward an apprehension of unfairness. Journal of Abnormal and Social Psychology, 67 ( 5 ) , 422-436. Bedeian, A. G. , Ferris, G. R. , A ; Kacmear, K. M. ( 1992, February ) . Age, term of office, and occupation satisfaction: A narrative of two positions. Journal of Vocational Behavior, 33-48. Brayfield, A. H. , A ; Crockett, W. H. ( 1955 ) . Employee attitudes and employee public presentation. Psychological Bulletin, 52, 396-424. Bruce, W. M. , A ; Blackburn, J. W. ( 1992 ) . Balancing occupation satisfaction and public presentation. Westport, CT: Quorum Books. Carrell, M. , A ; Elbert, N. ( 1974 ) . Some personal and organisational determiners of occupation satisfaction of postal clerks. Academy of Management Journal, 17 ( 2 ) , 368-373. Cherrington, D. , Nyal, D. , A ; McMullin, B. ( 1989 ) . Organizational behaviour. Needham Heights, MA: Allyn and Bacon. Cook, J. D. , Hepworth, S. J. , Wall, T. D. , A ; Warr, P. B. ( 1981 ) . The experience of work: A collection and reappraisal of 249 steps and their usage. New York: Academic Press, Inc. Cranny, C. J. , Smith, P. C. , A ; Stone, E. F. ( 1992 ) . Job satisfaction: How people feel about their occupations and how it affects their public presentation. New York: Lexington Books. Fisher, C. D. ( 1980 ) . On the doubtful wisdom of anticipating occupation satisfaction to correlate with public presentation. Academy of Management Review, 5 ( 4 ) , 607-612. Gable, R. K. , A ; Wolf, M. B. ( 1993 ) . Instrument development in the affectional sphere ( 2nd ed. ) . Norwell, MA: Kluver Academic Publishers. Glisson, C. , A ; Durick, M. ( 1988 ) . Forecasters of occupation satisfaction and organisational committedness in human service organisations. Administrative Science Quarterly, 33 ( 1 ) , 61-81. Golding, J. , Resnick, A. , A ; Crosky, F. ( 1983 ) . Work satisfaction as a map of gender and occupation position. Journal of Applied Psychology, 60 ( 3 ) , 313-317. Grau, M. R. ( 1997 ) . An probe of the job-related stressors of section presidents in a selected community college system. ( Doctoral Dissertation, Texas Southern University, 1997 ) . Dissertation Abstracts International, 58, 3379. Gruneberg, M. M. ( 1979 ) . Understanding occupation satisfaction. New York: The Macmillan Press, Ltd. Hackman, J. R. , A ; Oldham, G. R. ( 1975 ) . Development of the Job Diagnostic Survey. Journal of Applied Psychology, 60 ( 2 ) , 159-170 Applied Psychology, 49 ( 3 ) , 209-216. Hulin, C. L. , A ; Smith, P. C. ( 1964 ) . Sexual activity differences in occupation satisfaction. Journal of Applied Psychology, 48 ( 2 ) , 88-92. How to cite Job satisfaction in an mnc, Essay examples

Business To Business Competitive Marketing â€Myassignmenthelp.Com

Question: Discuss About The Business To Business Competitive Marketing? Answer: Introduction The business plan states the marketing analysis of the Ray Ban product of Ferrari edition. The Scuderia Ferrari collection of Ray ban glasses is the new product invented by the company Ran Ban. In this report the SWOT analysis of the product is displayed which show the chance, advantages and weakness of the product to place them in the market. Further it also provides competitor analysis along with marketing and financial objectives of the product to fulfill. The mission states the objective of the company in the target market. Apart from that the report also identified the marketing mix of the product which helps the company to know about the specifications of the product (Vigneron, Johnson, 2017). Lastly implementation and control process of management is decided to assist the mission of the company. Further details of the plan are discussed below: It refers to the advantages and disadvantages which can either assist or decrease the growth of the company. Further the SWOT analysis of Ray Ban F1 edition is discussed below: Strengths: the forte of the product is that it is a classic collection of ray Ban Company. Being made under the name of both the renowned company, it will get easier for the product to capitalize the market. As Ray Ban and Ferrari are on its peak in their particular target markets, so this acts as an advantage to the company for the sale of their product. Strength of the product is its specialized classic designed collection, this initiates the customers to purchase the product firstly due to the product design and secondly due to the brand image (Scott, 2015). Weakness: Ferrari and Ray ban both companies sell premium brand product in the market. also the company Ferrari Scuderia sponsors ray ban goggles with a view to earn profit from the product manufactured, due to which both the companies will include their profit margin in the product. This arrangement will lead to increase in price of the product. Although it is known that F1 collection is itself a premium product, still the price of the product shall be affordable by all. But only few people in the target market cant afford this collection which acts as a drawback for the company (Ryan, 2016). Opportunities: opportunities are chances which the company and products receives with the use of which they gain capitalization in their market. The benefits of Ray Ban are that they provide differentiated products in the market with UV protection glasses in them. Now a days people look for classic collection which secures the eyes of people from harmful rays and this product helps them in protecting their eyes. So, this feature of the product acts as opportunities by the use of which they can grow in the competitive market. Also, if customers like the quality of the product then they will create goodwill of the product in the market through which sales will increase (Armstrong, et. al., 2015). Threats: this product is currently invented in the market, o there are already many competitors of the product existing in the market. So, in order to increase the sales the product firstly need to settle itself in the market by creating product differentiation. It can act as a threat for the company to cut the competition and initiate sustainable working of its business (Suh, 2014). Competitor Analysis The major competitor of the F1 collection of Ferrari is Oakley. Although Oakley and ray ban comes in the same parent group which is Luxottica, there is a cut throat competition between the products. After ray ban Oakley is the second best company prevailing in the market, it holds a major market share. Oakley produces stylish eyewear, due to which ray ban somehow saves itself as the stream which ray ban follow is classic collection and Oakley manufactures fashionable glasses (Bull, et. al., 2016). Mission Ray ban was introduced in the year 1837, since then it is the aim of the company to flourish the market with their products. The company aims to achieve sustainability by selling differentiated products in the market. For F1 collection, the mission of the company is to provide comfortability to the customers by selling classic collection with UV protection sunglasses. The company also aims to provide high-ended premium quality products in the market. By looking at the market data it can be said that the aim of sustainability of ray ban is fulfilled in the market but, they aim higher to reach at every corner of the world and provide them such services (Hou, Wu, Du, 2017). Marketing and financial objective At the beginning of the product every company aims for some objectives which they need to fulfill in upcoming certain time period. Further the six monthly marketing and financial objective for the ray ban Ferrari collection products are discussed below: Create product differentiation and place the product on the peak in the market. Upsurge the customer base. Increase their area of providing services by the way of opening outlets at different places. Being a newly introduced product in the market, the main financial aim of the company is create sustainability of the product in the target market. Reduce the cost of production and increase profit margin. Initiate repetitive sales. So, the above mentioned are the six monthly goals which the company aspires t fulfill with the help of marketing plan (Cezar, Raghunathan, 2016). Marketing Mix Marketing mix a part of marketing plan which helps the company to gather information about the product, its best price, the place in which it shall be situated and the mode of promotion through which company shall circulate information about the product. Further the marketing mix of the ray ban F1 collection is discussed below: Product: being manufactured under the name of companies like Ferrari and ray ban, no person can doubt on the quality of the product. Further talking about the pacification of the product, it is a classic collection of ray ban with UV protection Glasses in them. The design of the product has unique mirror acrodynamic design which assist people comfort along with style. The additional specialty of the product is that it is design with the view of Ferrari and manufactured by ray ban, so the quality of both the companies are included in it. Also the product comes under the guarantee period which helps the customers to build trust on the product and the company as well (Journeault, De Ronge, Henri, 2016). Price: Ray ban uses price skimming techniques to decide the prices of the product which shall be offered in the market. Price skimming refers to techniques of selling the product at a prices which enables the company to gain higher return in the market. Only the skimmed customers shall buy this product as the prices are kept high by the company. also the company enjoys the first mover advantage, as the product ad technique used in the market is new due to which the company can quote any price of the product according to their on which buyers shall purchase the product (Stone, 2016). Place: it refers to the availability of the product in the market. As it is known, that both the companies Ferrari and ray ban have their outlets at different parts of the world due to which it will get easy for the product to place them in the market. The F1 collection of ray would also channel itself through same medium from which ray ban channelize their other products in the market. Further as the company wishes to increase the market share, so with the introduction this product in the market, ray ban can setup their outlets at different places as well. So, lastly it can be said that they product will not find it difficult to place itself in the market as Ferrari and ray ban are already holding a major market share (Signori, Flint, 2016). Promotion: it refers to the mode through which the company promotes it product in the market. In order to introduce a new product in the market, the first thing which a company needs to do is communicate adequate information about the product in the market. So, the company shall promote this product through social media websites. As most of the people now make purchase through online websites, so it is considered as the best means through which the company shall promote their product in the market. They shall communicate and circulate the information of the product through their websites as well so that all prospective people get to know about the new product development made by the company (Baker, Saren, 2016). Digital Marketing Communication Plan To spread the product in the market, the company needs to circulate adequate information about the product in the market. For that purpose as discussed earlier, the company initiates to use digital media for promoting the product in the target market. They shall inform people regarding the specification of the product through emails, messages etc. Apart from that they shall initiate drone technology to introduce the product in the target market. Digital communication in todays world is necessary as it helps the company to communicate with mass at a same time (Guzmn, Davis, 2017). Action plan to achieve objective Following actions shall be taken into process to fulfill the marketing and financial objectives of the product. The company shall implement differentiation in their product so that repeated sales are made by the customer. This will also reduce the competition which will automatically affect the sale of the company positively. Customer base of the company can be only increased in the company by providing quality products and services to the customers of the company. Thus, the management shall strictly following the quality parameter so as to increase the customer base. For setting up outlets in other places, the company shall firstly improve the sales to the level of that new stores are required in the market. Adding to it, they shall also setup their outlet at the places where the product is highly demanded in the market (LUCCHETTA, 2016). Sustainability is one of the important aspects of the company which shall be maintained and followed by all. The company shall work in such a way that sustainable future of the product is maintained in the market. Efficient usage of resources shall be made so that cost of production decrees and profit margin increases. Repetitive sales are one of the biggest factors of growth of a company. It helps the product to gain the competitive edge in the market. Repetitive sales happen only when the customer gets satisfied with the quality of the product. So the company shall develop genuine quality product to initiate repetitive sales (Mosca, Giacosa, 2016). Implementation and control of plan The company shall implement the plan in such a way that it provides benefits to both the companies along with the customers. They shall initiate form a marketing plan for the management which shall be strict followed by al the employee of the company. Assisting to it the manager shall scrutinize the activities of the employees initiated in the market. Further new recruits shall be hired which shall provide ideas to the company better optimization resources and creating better sales. So in this way the marketing plan shall be implemented in the organization to achieve sustainability along with better sales (Sarkar, Sarkar, 2016). In order to control the managerial activities of the management, it is the duty of the manager to inspect and scrutinize the activities of the management. Further control can be initiated in the management by giving adequate authority and responsibility in the management. With this the employees of the company will become accountable towards fulfillment of their duties resulting to which control will get initiated in the management. The management shall make plans and execute them, at the end of the plan they shall retrospect the outcomes with the planned outcome. Deviation shall be identified and control measures shall be implementing to resolve the issue (Baker, Saren, 2016). Conclusion Thus, in the limelight of above mentioned events the fact that shall be noticed is that the company ray bay is a highly efficient company constantly growing in the global market. Further, the new product introduced in the market shall be promoted though social media websites so as to increase the sales of the company. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Pearson Education. Baker, M. J., Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem services, 17, 99-111. Cezar, A., Raghunathan, S. (2016, June). Competitive Mobile Marketing and its Impact on the Mobile Eco System. In ECIS (p. ResearchPaper10). Guzmn, F., Davis, D. F. (2017). The impact of corporate social responsibility on brand equity: consumer responses to two types of fit. Journal of Product and Brand Management. https://www. researchgate. net/publication/309202831. Hou, R., Wu, J., Du, H. S. (2017). Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model. Physica A: Statistical Mechanics and its Applications, 469, 644-653. Journeault, M., De Ronge, Y., Henri, J. F. (2016). Levers of eco-control and competitive environmental strategy. The British Accounting Review, 48(3), 316-340. LUCCHETTA, G. (2016). Logistics service optimization. The case of Luxottica. Mosca, F., Giacosa, E. (2016). Old and New Distribution Channels in the Luxury Sector. In Global Marketing Strategies for the Promotion of Luxury Goods (pp. 220-243). IGI Global. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sarkar, A., Sarkar, J. G. (2016). Devoted to you my love: Brand devotion amongst young consumers in emerging Indian market. Asia Pacific Journal of Marketing and Logistics, 28(2), 180-197. Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Signori, P., Flint, D. J. (2016). Digital marketing innovations and their role in service ecosystems, the exchange of value and social impact. Tiziana Russo-Spenaand Cristina Mele, 259. Stone, M. (2016). Business to business competitive marketing: Practice and literature. Journal of Customer Behaviour, 15(1), 3-14. Suh, J. (2014). Theory and reality of integrated riceduck farming in Asian developing countries: A systematic review and SWOT analysis. Agricultural systems, 125, 74-81. Vigneron, F., Johnson, L. W. (2017). Measuring perceptions of brand luxury. In Advances in Luxury Brand Management (pp. 199-234). Palgrave Macmillan, Cham.